Dental practices have a unique opportunity when it comes to marketing. They can target the general population and specific groups of people, such as parents with young children or people looking for a new dentist. Many people are looking for a new dentist, so making sure your practice stands out from the crowd is essential. Word-of-mouth is the most powerful marketing tool, so providing excellent customer service and making sure your patients are happy is essential. Here are ten effective dental marketing strategies to help draw more patients to your practice.
- Improve Your Website’s Conversion Rate
Your website is often the first impression potential patients have of your practice, so it’s essential to ensure it’s up-to-date and informative. Ensure your website includes clear calls to action, easy-to-find contact information, and compelling content that encourages people to schedule an appointment. Many people will also visit your website before their first appointment, so ensuring it accurately reflects your practice and offer is essential. A study by Google found that 61% of people are more likely to choose a dentist if they have an informative website.
- Use Video to Engage Your Patients
Video is also great for engaging your patients and showing them what your practice offers. You can use video to introduce your staff, show off your office, and give patients a tour of your facilities. Video is also a great way to show off your dental work and explain procedures in more detail. Patients can feel for your practice and see if it’s the right fit. Before filming, make sure you have a clear plan for what you want to accomplish with your videos. This will help you create content that is engaging and informative.
- Get Involved in the Community
When people are looking for a new dentist, they often ask friends and family for recommendations. You can increase the chances that people will recommend your practice by getting involved in the community. Sponsor local events, such as youth sports teams or charity fundraisers. You can also participate in health fairs and give talks at local schools or organizations. According to the American Dental Association, most people choose a dentist that is recommended by someone they know.
- Consider Digital Assistance
Digital assistants like Google Assistant and Amazon Alexa are becoming more popular. You can use these devices to answer common questions about dental care or your practice. You can also use them to schedule appointments and provide directions to your office. Most digital assistants are voice-activated, so you can use them even when you’re not at your computer. This is a great way to stay connected with potential patients and make it easy for them to find your practice. Although digital assistants are still new, they are becoming more popular and will likely play a bigger role in dental marketing.
- Get Many 5-Star Online Reviews
Online reviews are also important for dental marketing. Many people will read online reviews before choosing a dentist. You can increase your positive reviews by asking your patients to leave a review after their appointment. Make sure you respond to all your positive and negative online reviews. This shows that you’re paying attention and that you care about your patients’ experiences. You can also use online reviews to improve your practice. If you see a trend in negative reviews, make changes to address the issue.
- Use Dental Marketing Collateral
In addition to your website, you can use dental marketing collateral to promote your practice. This includes things like business cards, flyers, and posters. You can distribute this material at local businesses or community events. You can also mail it to potential patients in your area. When designing your collateral, make sure it’s eye-catching and informative. You want people to remember your practice when they need dental care. Several studies have shown that people are more likely to choose a dentist if they receive marketing materials.
- Consolidate Your Marketing Efforts
When creating dental marketing materials, it’s important to consolidate your efforts. This means using the same logo, tagline, and branding across your materials. People who see your marketing materials should be able to identify your practice easily. This will help build name recognition and make it more that people will choose your practice. You can use various dental marketing tools to consolidate your efforts, such as a graphic designer or marketing firm. If you don’t have the budget for professional help, you can create your materials using free online design tools.
- Get Your Dental Office On Google Maps & Local Directories
If you want people to be able to find your dental office, you need to make sure it’s listed on Google Maps and other local directories. This includes things like Yelp, Foursquare, and the Yellow Pages. When potential patients search for a dentist in their area, these directories will come up. Ensure your practice is listed and all the information is accurate. You can also use these directories to promote special offers or discounts. Most of them allow you to post coupons or deals that people can redeem at your office.
- Remarketing For Interested Prospects
Remarketing is a great way to reach people who have shown an interest in your practice. This involves placing ads on websites and social media platforms that they visit. For example, if someone searches for a dentist on Google and then visits a website with dental advertising, they might see an ad for your practice. It’s a great way to stay top-of-mind with potential patients and increase their chances of choosing your practice. You can use remarketing with other marketing strategies, such as email marketing or content marketing.
- Increase Your Visibility With A Dental Blog
A blog is a great way to increase your visibility and attract new patients. You can use your blog to educate potential patients about dental health, share special offers, and give them a glimpse into what it’s like to be a patient at your practice. Make sure to post frequently and promote your blog on social media and other websites.
These are just a few dental marketing ideas that you can use to attract new patients. As you implement these strategies, track your results so you can see what’s working and what isn’t. With a little effort, you should be able to increase the number of patients at your practice. Also, always consult your dental marketing team before making any changes to your marketing strategy.