Construction contractors are increasing yearly in the US because of their increasing needs. As of 2022, there are over 37 million construction businesses which is over 3.7% over 2021. Big and small contractors do all construction work for residential, commercial and industrial needs. Hence there is severe competition between them to get various construction work across the US, especially in hurricane-prone Florida. And in this digitalized world, traditional marketing strategies are out of date. It is because most people search for contractors online on their smartphones or laptops.
So, this article will discuss local SEO for contractors and how it helps big and small construction companies to be visible where needy people search for them to improve their business.
What is local SEO for contractors?
In this online business world, it is astonishing that many construction contractors do not even have websites. Gone are the days of word of mouth spreading to clients in the locality to bring more business to contractors. They may do excellent roofing, plumbing, flooring, electrical, kitchen remodelling, home renovating and other contract works. But without an online presence, they cannot grow their business. It is here that the experience services provide the best local SEO for contractors to make the construction company visible to the people searching for them online.
How does the best local SEO for contractors to develop their business?
Because of wear and tear, all buildings need much maintenance and repair. Especially in Florida, where there are frequent hurricanes, there is a need for many construction contractors. But the needy people are searching for them online, and not being visible in such searches will lead to insufficient business. Hence, only the reputed services providing the best local SEO for contractors can increase their visibility in local searches. For searches with local intent, Google takes location into account to show the local contractors on the first page of the SERP for relevant keywords. Hence the best SEO company provide the right practices to show the site on top of the local SERP using the following ways.
- Shares high-quality content on social media and adds it to Google My Business
- Sets up the NAP or name, address, and phone number in a crawlable HTML text on the site and is consistent online for Google to show it better for location-based searches.
- Conducts regular local SEO audit that includes checking how Google My Business show on SERPs, Google Search Console Audit to check if the site is crawlable, On-Page SEO audit to check if the site accommodates all the SEO elements and other audits
To know more about how the best local SEO for contractors helps grow the business of your construction company, contact the best SEO services.