If you’re putting together a strong marketing strategy, don’t forget to add images to your website. We cannot deny the importance of photos in the here and now. According to statistics, articles containing photos attract much more views than those without images. Without a doubt, the images are quite attractive and fill your website with color. In this article, we are going to talk about some common mistakes to avoid when hosting images on your website. Keep reading to know more.
#1: Reduce Image Size
Most visitors don’t wait more than 3 seconds for images to load on their laptops or desktops. And they don’t wait more than 5 seconds when they use their mobile phones. So if your images take longer than 5 seconds to run on these devices, you may lose a lot of potential customers.
So what you need to do is reduce the size of the images to 700KB max. This will allow images to load much faster, regardless of what device users are using.
#2: Rename Files
Be sure not to underestimate the importance of renaming your files. It is not a good idea to keep the default name for your images. When it comes to search engine optimization, you may want to add your main keywords to the photo names.
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Other than this, you may want to write a description and include your main keywords for proper optimization. If you do not follow this practice, search engine crawlers will not index your images in the database.
#3: Add descriptions
Just like photos, don’t forget to consider alt tags. Mainly, they are text alternatives to photos. If you want your websites to rank higher on major search engines, be sure to add an informative description.
The description must be in English for all photos. And don’t make the mistake of adding too many keywords or phrases, as it will hurt your search engine rankings.
#4: Use the correct file extension.
Make sure your website contains the correct type of image files. Currently, you can create images in different formats to meet your needs. However, the most common extension is JPG, JPEG, and PNG these days. The PNG is an ideal choice if you want your photos to maintain their quality no matter how many times you edit and save them.
#5: Do not use distorted images
Image distortion is another common problem that you may face when it comes to image editing. Make sure your images are not stretched. You should always work with the original version of your desired photos. In Photoshop, you can use the preview feature to make a comparison between different versions of photos.
In summary, we suggest you avoid these five common mistakes when it comes to hosting images on your website.