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SEO VS PPC: Which is better?  

We all are familiar with the growing topic that always arises between PPC and SEO, like which channel is better to drive traffic. Also, it depends on whom you’re asking and for what purpose, and the answers can be different from expert to expert. An expert might tell you that SEO is going to be a big hit after the pandemic, and some might say that PPC marketing services is the upcoming hype in the market.  

Now, you must be perplexed about which to use and which one to ditch, right? Today, we will try to give you answers to questions and make you understand which is better for your business.  

To make you understand more aptly, let’s make you understand what is SEO and PPC. 

What is SEO? 

SEO is a procedure where the website is optimized for Google’s search engine with the intention to take your website to new heights and enhance the visibility of your site. SEO needs on-page (what you show on the website) and off-page (how people engage with your website) strategies to be efficient.  

When SEO is done profoundly a business can reach heights and rank in the world’s top searches like, Google, Bing, Yahoo, etc.  

A few of the common on-page tactics are:  

Like creating keywords that are enriched with proper meta titles and descriptions: 

  • Incorporating tags 
  • Using optimized web images and videos 
  • Adding internal links 
  • Creating unique content 
  • Publishing blogs  

Few common off-page SEO tactics: 

  • Building backlinks from different sites 
  • Social media engagement  
  • Local listings  

What is PPC? 

Pay-per-click (PPC), is a type of advertisement that businesses have for displaying the ads on the very first page of Google’s search engine results. Whenever any user clicks on this particular ad, then the business has to pay the amount for the click that the user clicked.  

The common type of PPC is Google Ads, which provides a window for businesses to showcase on their search list. For example, you might have seen the advertisement which is displayed on the side of the website as a banner. 

Difference between SEO and PPC? 

The difference between SEO and PPC: The work of PPC marketing services is a method where you are paying an amount to users making them click on a particular social advertisement that will be taking users directly to the website.  

Whereas SEO is all about content like blogs or backlinks like Guest Posting Services, Classified Submission, Press Release and so on that can enhance the ranking. And the higher the quality of content there’s more chance that you will be growing organically on Google, Bing, etc. Also, the SEO process is a bit sluggish, but the returns are always better.  

SEO vs PPC: Which One to Choose? 

There’s no direct answer to this particular question. The best method should be to use both the approach to get traffic and conversions.  

PPC is a great way to get enhanced results and you can get well-optimized ads. Also, SEO involves a long-term strategy. Also, taking SEO Services in India is good for the long term and can assist you in bringing traffic and creating conversions. If you have a budget, then go for both services. However, if you’re lacking funds then you have to decide which can be better for your business. If you’re into eCommerce business, then your priority should be SEO. If you’re selling a unique product then it’s tough that people to actually search for your business at this time, PPC can be the best option for you.  


Visibility is something that businesses crave. With just a website, you cannot lead eyeballs toward yourself. If you select PPC then you better have funds because, in the end, you will be paying for it to gain reach. However, if are you willing to target both SEO and PPC services, then contact us today to understand our SEO and SEO Services in India