Whether you’re a small business trying to make it big or a big business trying to improve your e-commerce, packaging should be a top priority after the product itself. Packaging is often your customer’s first interaction with your brand, so it’s important to navigate this well.
What Is Product Packaging?
More accidents can happen to a package the longer it is in transportation. So until it arrives at your customer’s doorstep, your shipment should be protected by quality packaging, helping you avoid unanticipated losses caused by broken or missing parcels in transit. The proper packaging size is also important since you don’t want to use too many “fillers” to secure the product inside.
Additionally, by reducing any instances in which your clients receive “dead on arrival” goods, you can ensure customers are happy with your service and cultivate more return customers. When you deliver their order in mint condition, this naturally reflects better on your business and your brand.
Why Is Packaging So Crucial For Shipping?
Protection of your products that are being shipped is the bare minimum. It should always be your first concern. If products are damaged on the way, the customer will have to return them or get a refund. It will be at a cost to you and will result in a poor brand image.
When the product reaches the customer, they want to be able to use it as they would use a product they bought from a physical store.
Above all, the packaging is crucial to the security of its contents and intended audience. Important details about the product and its safety should be included in the packaging. For example, there are many reasons for packaging food differently such as making the packing date, best-before date, and ingredient list readily apparent. Packing materials should never leach toxic chemicals, odor, or taste onto the food.
Additionally, the packaging must make it obvious if the product includes dangerous materials. Product safety is enhanced by all of these pieces of information for the consumer. It would help if you Always preferred having too much information to having none.
Obviously, in online stores, customers can’t test out the product. So, these little things matter. You need your product to be highly distinguishable. Or to be better looking than your competitor so shoppers rather try your product over another. Attractive packaging can leave a good impression on customers before they’ve even had a chance to try your product.
Therefore, many firms conduct in-depth research into their target market’s demands and interests before creating product packaging.
Customers want packaging that is appropriate for their needs. They are expecting packages that are easy to open and convenient to carry. The only people who can evaluate a package’s usability are its consumers.
These days everyone is trying to be more sustainable. It’s not as likely that customers will be able to reuse any boxes, bags, or fillers you send so they may prefer something environmentally friendly from you.
How To Properly Pack Your Products
Check Your Product’s Weight
The heavier the object, the stronger you need your packaging to be. Oftentimes, cardboard manufacturers will stamp their boxes to help you determine their strength. Heavy-duty cardboard boxes may be needed for larger, heavier parcels.
Size And Form Of Your Product
If you plan to use a box, there must be room for padding. The packaged object shouldn’t be in contact with the box’s sides.
Your Product’s Worth And Its Fragility
High-value or fragile items require additional padding and protection. To be safe, label the box with a fragile designation.
Wrap Each Item Individually
Separately wrapping and cushioning your belongings will prevent excessive movement and damage if movement occurs. Put any items in your box that can be harmed by dust, moisture, or wet conditions in a plastic bag.
If your box is too big, the products will move around. On the other side, overstuffed boxes risk bursting during delivery. Ensure the box has enough space for adequate cushioning to surround the delivered item before adding any cushioning or filler material.
Excellent packaging serves its intended purpose of protecting its contents, conserving resources, reinforcing your brand, and satisfying customers. One must not overlook the significance of design, usability, and materials cycle to develop the ideal ecologically friendly packaging to meet this criterion.