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administrative side of running a business

The Importance of Software for Business Management

To run a successful business, you’ll need a wide-ranging skillset- an eye for an opportunity, communication skills, perseverance, and much more- but these alone won’t be sufficient to guarantee your success. No matter how brilliant your business idea, you’ll need to get to grips with the administrative side of running a business, too.


Perhaps above anything else, you’ll need to keep a close eye on your finances to operate successfully in the business world. Cash flow is critical to any business- you need to know, to the cent, how much money is coming into the business, as well as your total outgoings, to be able to work out if your business is profitable or not. Not just that, you’ll need to track your finances to get a sense of the business’s direction of travel. Is your profit/loss shrinking or growing? Only when you can make solid projections for the future based on your current finances can you successfully plan for the weeks, months, and years ahead. 

If you have a lot of time and patience, keeping track of your business’s finances can be done with a regular spreadsheet program like Microsoft Excel or Google Sheets. By using formulas, these programs can give you a helping hand, and were undoubtedly a godsend twenty years ago when the alternative was a pen, paper, and calculator. These days, however, there’s no need to waste valuable time on such a long and arduous process, as there are plenty of software options out there that can do the hard work for you. 

Customer Engagement

Beyond simply helping you keep track of your finances; software can do so much more for your business. It’s incredibly helpful for engaging with your customers, too. Take for example Boss Action’s sports betting software. In the past, in order for a player to place a bet, they would have to pick up the phone and enquire about the available odds for the outcomes of the event they wanted to bet on. This can still be done but imagine if it was the only way that players could place their bets- if you ran a sportsbook of any serious size, you’d have phones ringing off the hook, and you’d have to pay several employees to take customer calls. 

A much more efficient and accessible way to take bets would be online, using the kind of sports betting software that Boss Action provides. This pay-per-head software allows players to make their own accounts, deposit and withdraw money, and most importantly, place bets on their chosen events with real-time odds. 

Understanding Your Target Audience

As well as helping with the administration of your business and providing the platform for customers to engage with it and spend their money, software can also be used to provide you with important insights about your customers. When you have a better understanding of who your customers are and what they want, you can tailor your offering so as to engage them more effectively and ultimately, become a more profitable business. 

Again, let’s use the example of Boss Action’s sports betting software. This software can generate in-depth reports on each of your players, including information such as what sports they like, their favourite teams, how successful they are, how they play and how often they like to play. Say, for example, someone was an NFL fan and their favourite team was the Philadelphia Eagles- you could then update your players on current odds for the Eagles to win the Super Bowl as the season progresses and even specifically reach out to the Eagles Fan to let them know the odds have changed. 

Keeping Your Customers Happy

At the end of the day, keeping your customers happy is what business is all about. As with diligent business administration, happy customers alone won’t guarantee a successful business, but you certainly won’t be successful without them. The good news? Investing in quality software for your business can help you do both and more. 

Think of software like Boss Action’s pay-per-head sports betting software as a toolbox- it provides all the necessary tools for you to manage your business and your customers efficiently and effectively. No businessperson enjoys the administrative aspect of entrepreneurship, but it’s a vital component that you have to learn to quickly in order to enjoy success. Thankfully, in the 21st century, you can make your life easier by employing software to do the hard work for you.