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How WSN thrives using freelancers instead of having a lot of in-house hires

The world of employment is undeniably changing, and not many people are employed in the same way as they were in previous generations on a traditional “employment contract”.

In fact, the days of being a company-loyal employee and working your way up, staying within a company for 30 or 40 years, seem to be dwindling. Part of this is due to the fact that a lot more people are switching to freelancing as a way to make money rather than working for one company.

In some industries, freelancers are definitely the norm in comparison to other types of employees, and it can work brilliantly.

How WSN uses freelancers

WSN is a fantastic example of a company using freelancers to good effect and proving that this is a system that can suit everyone.

WSN has employed freelancers to write on their website, design the site and even create tools such as betting calculators and betting strategy guides that people can use to try and improve their effectiveness when placing wagers.

For the freelancer, some of these tasks would simply not be part of a standard “job”, but they can be great for somebody who is working for multiple companies or even doing extra work on the side as a side hustle. In America, the idea of a side hustle is gaining ground all the time as people try to advance their careers and make some extra money.

The gig economy

The gig economy, as written about in this interesting study, is the term used for paying people per “gig”. This could be something such as paying for a delivery or for an individual piece of work, and it has grown hugely in recent years, especially in online industries.

Sites such as Fiverr give people the option to sell their services in a semi-regulated marketplace and this also provides businesses with the option to employ someone per piece of work rather than employing them directly for their time.

The gig economy is more commonplace than you might think, even tasks such as ordering an uber or having food delivered may involve somebody who is being paid per gig.

The internet’s impact on the way we work

It seems a little bit of a basic comment, as the internet has, of course, revolutionized the way we do most things in life.

The jobs market has changed hugely, and it has also made it possible for people to carve out a niche for themselves. Look at the freelancers providing gambling guides and strategy information, this is quite a niche area, but due to the fact that the internet can provide a global reach, people are able to turn these interests, passions and skills, into careers.

WSN is a great example of working with those freelancers in the area that they consider to be a specialty.

There are people making a living in roles that wouldn’t have even been considered jobs 10 or 20 years ago. If you were making pet portraits 20+ years ago then you would have struggled to find the customer base to make a living.

The fact that now, freelancers and gig-based workers play such a big role has led to people asking if the gig economy could actually be the future.

A mutually beneficial relationship

The relationship works for both parties, and that is why it is growing so quickly.

For a new company or a growing company, there is the option to get people involved without taking the huge risk of taking on an in-house hire. A full hire can be expensive, and the contracts are often ongoing, which means that it isn’t easy to fire someone if it doesn’t work out.

Plus, a lot of people aren’t even looking for employment, and may be able to make more money from the gig economy which can be lucrative for freelancers too.


WSN is a very good example of using freelancers, but in a way that everybody benefits from. The company can bring in experts to work on things, even on an ongoing basis, and they are free to also build relationships with other companies.

Freelance services aren’t brand new, but there are many ways that roles we may once have considered to be “jobs” can now be freelance roles, allowing everyone a little bit more flexibility and even allowing people to work while they are traveling. In-house hires could be becoming a thing of the past in some industries.